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Joined: 08 May 2019
Post Posted: Sun Jul 14, 2019 2:03 pm     Post subject:
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Skynet — ahem — Google executives scrapped plans to sell AI-powered arms

Google nearly became a purveyor of super-intelligent Robotic Manufacturer. That is according to Bloomberg, which reported on Thursday that top brass at Alphabet, Google’s corporate parent company, nixed plans for consumer-oriented robotic arms after failing to identify compelling use cases.
It is a tale of internal political intrigue. Google’s robotics division, then a part of the company’s experimental X lab, assimilated much of the talent behind machine engineering firm Meka Robotics. Within Google, the firm developed around 50 prototype machine arms capable of lifting “about 10 pounds each” — roughly the weight of a medium bowling ball, or a typical house cat. The price was the novel bit: Google planned to “undercut” the competition — some of which, like Universal Robots’ articulated models, cost upwards of $20,000 — by ensuring the arms remained relatively affordable.

But Google executives were not convinced. Crucially, reported Bloomberg, the mechanical appendages failed to pass CEO Larry Page’s “toothbrush test,” a company-wide dictum that Google only ship products “used daily by billions of people.” Google sold Boston Dynamics, an advanced robotics firm it acquired in 2013, reportedly for much the same reason: internal strife regarding the absence of a marketable product.

“It was still a prototype, but it had a lot of advantages,” James Kuffner, chief technology officer at the Toyota Research Institute and previous lead of Google’s robotics unit, told Bloomberg. “The team worked really hard. If it had been entirely up to me I would have shipped it. But it was not.”

The robotic arm project’s fate was partly the result of shifting corporate priorities. Page reportedly encourages Google’s divisions to pursue ‘moonshots’, risky projects with huge potential payoffs, at the expense of smaller, less impactful products and services. In this instance, it ultimately came down to protecting the Google brand, Kuffner told Bloomberg. “There’s risk associated with something that could be sub-par,” he said. “It’s a hard balance and a hard line to walk because on the one hand you want to launch and ship early, but on the other hand you want to protect your brand.”
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